There are hundreds if not thousands of posts on targeting millennial’s and younger demographics, simply, because attracting the future banking client is a hot topic today for many bank and credit union marketers. This is not a typical conversation on how to be hip on digital; this whole interview is based off of credit union that does much of their younger demographic marketing with a more grass roots, face to face approach. Employees at Royal Credit Union in Eau Claire, WI spend much of their time interacting with younger demographics in a more traditional way, in-person and face to face. You'll be surprised to know that all of their social media posts explode with interaction due to the depth of relationships they have with the younger generation of future banking clients. These are actionable and effective steps any banker can start tomorrow and that can augment their social media/digital strategies.
About The Host:
John Siracusa is the creator of #BankSocial, the first banking conference solely dedicated to content marketing and social media for banks and credit unions.
He is also the creator of the #CaseStudySummit, a live online conference over a 30 day period that brings together the biggest collection of unique bank and credit union case study stories. He’s the host of “The Bank On It Show,” a banking and social media Podcast that is available on iTunes, Stitcher and iHeartRadio for download. Be sure to follow him on Twitter @JohnSiracusa for industry news and updates.
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