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Jun 28, 2016

Lot’s of places that banks & credit unions can go to create a great mobile experience, what is it that consumers care about in regards to a great mobile experience?  It’s a fact, consumers are comparing your mobile experience to that of Netflix, Facebook, and other major giant brands are raising the bar in regards...


Jun 21, 2016

It’s not just about banking products or services or even online/offline interactions.  SalesForce.com created a report interviewing thousands of marketers and they found that high-performing marketers do particular things that non-high performers don’t do.  Who owns the UX/CX.  How do you track performance?  These...


Jun 14, 2016

Building a content-centric influencer marketing program to support your loan officers/sales staff could help increase loan demand, lesson sales cycle times and increase the quality and quantity of your loan customers as well .  it’s not as difficult as it seems.  If you’re looking to build a content marketing...


Jun 7, 2016

Don’t be fooled by a large network, an influencer could be a powerful partnership in your banks social media tool kit.  In this interview, the host John Siracusa and Lee Odden discuss this enormous opportunity that bank/cu marketers can implement effectively.    Every community/market has influencers and influencers...