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Aug 25, 2015

Most companies use the excuse that now is not the right time to implement social media because of ____________ (fill in the blank)  @scottmonty was head of global social media at Ford Motor company during the time that Detroit was going through a meltdown. 


In this episode learn why Ford went all-in on digital and how...

Aug 18, 2015

In this episode the host, @johnsiracusa and @leeodden discuss how to target social media influencers in your market which can propel your brand to a new level of engagement and effectiveness VIA social media.  This tactic alone can quadruple your results online.



Influencer marketing blog post.

Aug 11, 2015

Connecting with and pitching to reporters today in this very social and fast moving world is getting tougher by the day.  Reporters are inundated with pitches on a daily basis.  Most reporters and journalists are overworked and on tight deadlines, but they still need stories, your stories. In this episode the host...

Aug 4, 2015

Ann Chen, formerly @ICBA now with @CitizensEdmond run by a top social bank executive CEO @jillcastilla discusses with the host @johnsiracusa how a bank should create an effective social media strategy.    In this episode, Ann shares great practical advice for any bank wanting to build a social media strategy to learn...