Video is a vital tactic all bank marketers should use in order to have major marketing & branding wins. In this episode, the host, @johnsiracusa interviews Whitney Hahn of Digital Bard to discuss video strategies from planning, production, to measurements.
Information on creating and submitting video sitemaps to Google: https://developers.google.com/webmasters/videosearch/intro
Download an ebook on youTube channel hacks for Business. http://www.digitalbard.com/communicators_youtube
A positive customer experience can relate directly to a bank's bottom line. Customer Service is not the only factor of the customer experience. In this episode the host @johnsiracusa interviews customer experience expert @Katefeather from @peoplemetrics on the foundations and value of a great customer experience. Get shocked when you learn that a great customer experience may not be what you thought.
Download some research created exclusively for retail banking http://info.peoplemetrics.com/2013_mecx_retail_banking_download
Peoplemetrics blog (http://www.peoplemetrics.com/blog)
Zero Moment of Truth Report https://ssl.gstatic.com/think/docs/2011-winning-zmot-ebook_research-studies.pdf